I want to
explain that a formal summary of the aims and values of a company, organization
or instutition. Every organization has a unique purpose and reason for being.
This uniqueness should be reflected in mission statements. Mission is important
to the all of the instutitions and companies. Today, I will review the Google
Mission.
Google
described that their mission is like this :
“Our
mission is to organize the information in the World and make it accessible to everyone.”
1. Customers – Who are
the firm’s customer?
2.
Product or services- What
are the firm’s major products or services?
3.
Markets- Geographically,
where does the firm compete?
4.
Technology- Is the
firm technology current?
5.
Concern for survival,growth and profitability- Is
the firm committed to growth and financial soundness?
6.
Philosophy- What
are the basic beliefs, values, aspirations, and ethical priorities of the firm
?
7.
Self-Concept- What is
the firm’s distinctive compentence or major competitive advantage?
8.
Concern for public image- Is the
firm responsive to social, community, and environmental concerns?
9.
Concern for employees – Are employees
a valuable asset of the firm?
(Author Comment : Statement doesn’t contain the necessary
ingredients (3,4,5,6,7,8,9)
